[quote=iwillbe][quote=lukasz][quote=iwillbe]People want distinction! You gotta get them thinking that they’ve got some real savoir faire going, they’re insiders who Get It and everyone else is just, you know, sort of clueless. With their regular binder bolts and all.
I honestly don’t think Sachs is trolling, I think he’s earnestly cashing in on the brand value he’s built up over the decades (that really blossomed after he turned VS into his personal brand lab).[/quote]
he is 100% trolling, in that he knew exactly what the reaction to this was gonna be among the type of people that patronize tarck. but he did it anyway, because fuck you he can do whatever he wants and he wants to make a pretty binder bolt and put some twizzlers in the pretty box along with it, you know?[/quote]
I don’t think he’s doing this for “us”, I think he’s doing it for the people who buy $800 custom painted Silicas and custom lugged frames with Joe Bell paintwork. We’re collectively about three rungs down the socioeconomic ladder from his customer base. As this thread makes clear, Tarck buys RS branded socks, not Sachs framesets.[/quote]
i never said he’s doing it for “us”
I said he knew what the haterz were gonna think and understood that ultimately that makes his product and image even more desirable. Not even the most Connecticut richie fans out there look at that thing without a bit of a smirk.