The Apache thing is being handled in an insane way by bike people. The best way to let someone know they are wrong is to scream at them incessantly, curse them and make fun of them, for sure!
Just FYI nevernotnuts is problematic as well for some.
Limar. Limar forever.
Seriously they are great and ultra light. Also they fit closer to the head, avoiding the mushroom head phenomenon for skinny folks. Euro version fits closer than US version.
The best way of dealing with something like Apache is to laugh at them at make them feel ridiculous. Getting angry may just make them dig in; making them just look like clueless douchebags is far more effective, especially since bike brands rely on being “cool”.
I won’t make assumptions about why you/others might think it’s problematic but for me, I’m not comfortable with how close nevernotnuts treads to Psychiatric Name Calling even though I am certainly in a position to make gentle fun of myself on that front.
By the way I wrote that but had decided not to post it. But there’s something weird with discourse where it saves old posts in process forever and you can be on a different page and still post on another page. Or whatever, I’m not explaining it well but you all know what I mean.
Anyway I don’t need to be throwing stones at anyone.
They misappropriated a Native American word for holy spirit into a brand. It’s been used as a name for various places, so there’s wiggle room, I guess.
Let’s not go too far, every other business in Wisconsin has an native American name because they are named after the town that they are in. Like every business with “Milwaukee” in the name.
More than half of the states take their name from Native American languages or place names.
I think we can forgive a couple of 20-something Czech designers for not understanding the fraught history of Indigenous Peoples’ rights and appropriations in the Americas.
Well I could say that leveraging an arguably disadvantaged minority’s culture by people who are not part of that minority for marketing purposes is probably not a good thing.
Note that I am differentiating this from, for example, leveraging Irish culture and lepracahns etc for marketing purposes…they are not in any way oppressed so I don’t think anyone gives a fuck about that kind of cultural appropriation.
No I am not going to look up how to spell lepracahn