"Dorel to make Cannondale’s Bethel, CT, factory into an ‘Innovation Center’
From 2010, Cannondale frames will be sourced from Asia, there will be no manufacturing from the US.
Dorel stressed the move was part of a plan to create five Centers of Excellence around the world, with Cannondale’s Bethel, CT, factory made design-only.
Dorel’s other bike brands will also be part of the restructuring. Dorel’s five centres are to be: Bethel, CT ("global headquarters and innovation center for high-end and enthusiast bicycles); Basel, Switzerland (“for high-end and enthusiast bicycles sold/marketed in Europe”) Madison, WI (“for global mass market products”); Vancouver, British Columbia, Canada (“for active lifestyle and urban apparel and footwear” ie Sugoi) Taichung, Taiwan (“for coordination of sourcing, testing and quality of Asian suppliers/partners”)
All North American product development, marketing and business management functions for Cannondale, Schwinn, GT and Mongoose will be centred in Bethel, CT within the newly named Cycling Sports Group (formerly the Cannondale Sports Group).
“Our vision is to create the most innovative and admired company in the recreation and leisure marketplace, and to become a global leader, which is why the Dorel segment was established in the first place,” said Robert Baird, President of Dorel’s Recreational/Leisure segment
"The strategy for transforming that vision into reality requires a unified, collaborative, and highly engaged workforce, relentlessly committed to innovation and supported by management in rapidly advancing the quality of the products and services we deliver.
"The Cannondale purchase led us to segment our bicycle business to provide best-in-class service to the distinct retailer categories. Mass market bikes are sold to consumers through Pacific Cycle, while high-end specialty retailers have been our channel of choice for premium and enthusiast bikes through CSG. Naturally, Cannondale and CSG are key components of our commitment to our independent bicycle dealers as we realize how critical IBDs are to the cycling community and to us. "