After years of trying to work with the bike industry to make bigger sizes, I’ve finally been convinced to make the damn thing myself.
Even though most of y’all aren’t my target customer (plus size folks), my goal is to make comfortable, functional gear that can easily transition off the bike (similar to Swrve, Kitsbow, Chrome) but with a much broader size range and women’s cuts.
2 Questions - for now. More to come…
What do I name this thing?? With These Thighs? Blonsky? Fatso?
Any of y’all willing to do a 15 minute call with me to dive into this a bit more?
Controversial opinion: I don’t think you should name it Blonsky, because I watched She-Hulk. Also, I don’t like when brands are super tied to one actual human; it’s weird. Cult of personality or what have you.
I was thinking about inclusive and saw definitions with broad, as in broad in orientation or scope.
It’s kind of fun because it has all different meanings like wide or ladies can be tough broads, or broadswords are masculine, or Broadway. Anyway I thought if you could get to something with broad that leaned into the inclusive definition, but hinted at other meanings, you’d be really onto something. I got stuck there tho. I don’t think just Broad is enough.
B L S K for the lil logo
There was a brand in aus for bmx/motocross bros called “loose kid industries” but they’ve now pivoted to activewear and I see all these mums wearing “LSKD” leggings and hats and stuff
So you could have BLSK for one demo and the Marlbro Industries for the Travis Pastrami set