I heard the same story about Fits Socks. Did everyone abandon smartwool and start their own sockventures?[/quote]
Some PR agency guy contacted me about Fits’ socks, wanting Instagram coverage. He finally agreed to send a sample pair, and I wore them for 14 hours. That resulted in the absolute worst blister that I ever experienced. I sent him a follow-up email with the gory details, and never heard from him again. While sturdy, the area between the ball of the foot and toes fits my feet really poorly.